Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our sites, make a contribution and in connection with other activities, services, features or resources we make available on our Sites. Users may be asked for, as appropriate, name, email address, and mailing address. Users may, however, visit our Sites anonymously.
We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.
Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Sites. Non-personal identification information may include the browser name, the type of computer, IP address and technical information about Users’ means of connection to our Sites, such as the operating system and the Internet service providers utilized and other similar information.
Company sites use information collected through technology to make our sites more interesting and useful to you. This includes helping advertisers on our site design advertisements you might like. We normally don’t combine this type of information with personally identifiable information. Other information collected may be used for remarketing, interest categories, similar audiences, other types of interest-based advertising, or demographic and location targeting.
To opt out of Analytics, you can visit this Google page: https://tools.google.com/dlpage/gaoptout.
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How we use collected information
Community Blood Bank of NWPA & WNY collects and uses Users personal information for the following purposes:
- To personalize User experience
- We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
- To improve our Site
- We continually work to improve our website offerings based on the information and feedback we receive from Users.
- We may use the information Users provide about themselves when making a contribution only to provide service to that transaction. We do not share this information with outside parties except to the extent necessary to provide the service.
- To administer content, or in connection with a promotion, survey or other Sites’ features
- To send Users information they agreed to receive about topics we think will be of interest to them.
- To send periodic emails
The email address Users provide for making a contribution or scheduling an appointment will only be used to send them information and updates pertaining to their contribution or scheduled appointment. It may also be used to respond to their inquiries, and/or other requests or questions. If Users decide to opt-in to our mailing list or text messaging program, they may receive emails or texts that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site. In addition, to opt-out of text messaging, the User could simply send “Unsubscribe” to the campaign short code.
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, or disclosure of your personal information, username, password, transaction information and data stored on our Sites.
Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.
Sharing your personal information
We do not sell, trade, or rent Users’ personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and Users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission. While CBB employs procedures to help ensure that personal information is only used for authorized purposes, CBB cannot make any guarantees with respect to the actions or policies of the third party.
User acceptance of these terms
Community Blood Bank of NW PA & WNY
2646 Peach Street
Erie PA 16508