Privacy policy

Personal Identification Information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our sites, make a contribution and in connection with other activities, services, features or resources we make available on our Sites. Users may be asked for, as appropriate, name, email address, and mailing address. Users may, however, visit our Sites anonymously.

We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our Sites. Non-personal identification information may include the browser name, the type of computer, IP address and technical information about Users’ means of connection to our Sites, such as the operating system and the Internet service providers utilized and other similar information.

Company sites use information collected through technology to make our sites more interesting and useful to you. This includes helping advertisers on our site design advertisements you might like. We normally don’t combine this type of information with personally identifiable information. Other information collected may be used for remarketing, interest categories, similar audiences, other types of interest-based advertising, or demographic and location targeting.

To opt out of Analytics, you can visit this Google page: https://tools.google.com/dlpage/gaoptout.

Web Browser Cookies

Our Sites may use “cookies” to enhance User experience. Users’ web browsers place cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Cookies can either be permanent (last on a computer until deleted it) or temporary (it lasts only until the browser is closed). Users may choose to set their web browser to refuse cookies, or to alert users when cookies are being sent. If they do so, note that some parts of the Sites may not function properly.

You can opt out of Google’s use of cookies by visiting https://www.google.com/settings/ads.

How we use collected information

Community Blood Bank of NWPA & WNY collects and uses Users personal information for the following purposes:

To personalize User experience
We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
To improve our Site
We continually work to improve our website offerings based on the information and feedback we receive from Users.
We may use the information Users provide about themselves when making a contribution only to provide service to that transaction. We do not share this information with outside parties except to the extent necessary to provide the service.
To administer content, or in connection with a promotion, survey or other Sites’ features
To send Users information they agreed to receive about topics we think will be of interest to them.
To send periodic emails

The email address Users provide for making a contribution or scheduling an appointment will only be used to send them information and updates pertaining to their contribution or scheduled appointment. It may also be used to respond to their inquiries, and/or other requests or questions. If Users decide to opt-in to our mailing list or text messaging program, they may receive emails or texts that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site. In addition, to opt-out of text messaging, the User could simply send “Unsubscribe” to the campaign short code.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, or disclosure of your personal information, username, password, transaction information and data stored on our Sites.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.